Privacy Notice | Forever Fuels

Effective 26/11/2016

Privacy Notice Table Of Contents:

Our Commitment To Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

Our Use Of Cookies

Cookies are text files stored by your browser to record information relating to a website that persists between visits to that site.

The Forever Fuels website ( works without cookies, but you will lose some features and functionality if you choose to disable cookies. We use cookies for internal purposes to help us to provide you with a better user experience. Information supplied by cookies helps us to understand how our visitors use our websites so we can improve how we present our content to you.

You can configure most browsers not to accept cookies. If you navigate this site without disabling cookies in your browser, you are giving your implicit consent for us to store cookies on your computer to support the site's functionality. You will receive a warning to this effect at the bottom of the browser window the first time you visit this site. If you click OK in that warning to accept cookies, or if you ignore the warning and proceed to navigate the site, you are giving your permission to us to use cookies.

Our online shop and Customer Portal ( requires cookies for much of its functionality. All users are either already registered or will be registered by the time they have placed an order. You should expect problems and errors if you try to use this service with cookies disabled in your browser. If you want to order products from us and do not want to enable cookies on your browser, you can open an account and place orders the old-fashioned way - by phone, fax or email.

You can use our website anonymously. We do not require or invite registration on our website. We do, however, use some common online tracking services to collect data on users of our website and their interests. In particular, we use Google Analytics, Google AdWords Remarketing Tracking, and Facebook Pixels to enable us to assess how to appeal to our market most accurately. If you disable cookies, you will disable these features.

A. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, text files stored on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Your IP address, which has been transmitted by Google Analytics, will not be associated with any other data held by Google. You can prohibit Google from collecting and analyzing the cookie generated data about your use of the website (including your IP address) by downloading and installing the browser plugin available here

B. Google Remarketing

Our websites use Google’s remarketing technology. This technology enables users who have already visited our online services and shown interest in our services to see targeted advertising on the websites of the Google partner network. Likewise users that are similar to the visitors of our websites can be addressed. The advertising will be displayed using cookies. These are small text files saved on the user’s computer. The information generated by the cookie about the website use will be transmitted to and stored on servers in the United States by Google. In the event that the IP address is transferred, it will be reduced by the last 3 digits. Using cookies, the user behavior on a website can be analyzed and subsequently utilized to provide targeted product recommendations and advertising based on the user’s interests.

If you would prefer to not receive any targeted advertising, you can deactivate the use of cookies for these purposes through Google by visiting the website: Alternatively, users can deactivate the use of cookies by third party providers by visiting the Network Advertising Initiative’s deactivation website (

Please note that Google has its own data protection policy which is independent of our own. We assume no responsibility or liability for their policies and procedures. Please read Google’s privacy policy before using our websites (

C. Facebook Tracking Pixels

Our website utilizes the Tracking Pixel service of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This tool allows us to follow the actions of users who visit our webite or who are redirected to our website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under: Facebook Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. If enabled, a cookie will be saved onto your computer for these purposes.

Only users over 13 years of age may give their permission. If you are younger than this age, please consult your legal guardians.

Please click here if you would like to revoke your permission:

The Information We Collect:

This notice applies to all information collected or submitted on the Forever Fuels website.

We provide a Contact page for you to send us your enquiries. The types of personal information collected at this page are:

Name (Person and Organisation)
Email address
Phone and fax numbers 
Address details
Subject of message
Content of message
The type of enquiry

The only items that we require you to submit are the subject, the type of enquiry, and an email address where we can reply to you. All other items are optional. This information may be stored in our Customer Relationship Management software, in which case the original email will be deleted.

The information you submit on the Price Calculator page is not stored on the website. The information is sent both to the email address you provide and to our sales team, who may follow up on your enquiry. If you want us to delete these details, contact our sales team, and they will remove the information.

We operate a bespoke Customer Data Management System (CDMS), in which we store the details of all historic orders and accounts, including accounts that were setup because a customer required a quote, even though no order was subsequently placed.

Every person or organisation with a record in our CDMS may request an account to access their information. They may also ask us to provide accounts on the system so their agent(s) can access their information.

We can delete on request any account for which there has not been an order, but as the order records tie in to our accounts and management systems, and the customer's account ties in to the order records, we cannot delete accounts for which there have been historic orders. We can, however, deactivate any account on request.

The Way We Use Information:

We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

We use non-identifying and aggregate information to better design our website.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Our Commitment To Children's Privacy

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

How You Can Access Or Correct Your Information

As the only information we hold on you are the limited items that you provide through our messaging form, you can access this information by asking us to forward to you the information we received when you submitted the form.

You can correct factual errors in your personally identifiable information by sending us a new message with the corrected information.

To protect your privacy and security, we will take reasonable steps to verify your identity before forwarding your old message(s) or adopting the revised information sent to us.

How To Contact Us

Should you have other questions or concerns about these privacy policies, please call us at +44 (0)1628 509690 or send us a message from our message page.

Sustainable wood pellets, authorised by the Biomass Suppliers List (ID:BSL0037716-*) ENplus A1 accredited wood pellet trader (ID:UK302) Operating to ISO 9001 standard, audited by ACS Operating to ISO 14001 standard, audited by ACS Wood Heat Association member UK Pellet Council member REA Awards Winner 2015: Company of the Year